Our roots run deep

Ready to cook

In summertime, the production of sauerkraut was done. To ensure employees had enough work, Vezet brought a new concept to the market: ready-to-cook vegetables. Over 100 farmers from the region delivered their vegetables to VEZET. In 1979, Albert Heijn started selling the first products.

Vezet became Royal

In 2014, Vezet became Royal Vezet. In September of this year, Vezet had the honor to meet the king and queen of the Netherlands and show them the factory in Warmenhuizen.

Future generation

In 2022, Frans J.N. Kramer, 4th generation of the Kramer family opened the new building of Royal Vezet to be ready for the next generation. With Alice Kramer, the 5th generation as lady speaker during this festive day, the next generation takes the stage.

A visionary mind

Jaap Varekamp was a true pioneer in the field of pre-cut vegetables, with a keen eye for new developments. After selling his supermarket in 1985, he continued cutting vegetables under a company called Tuinderij Vers. Losing 5.000 euro in the first year, Tuinderij Vers has now grown into a multi-million business.

Intergenerational management

The ‘senior’ and ‘junior’ management team pose proudly in front of the newly-built factory in 2000. Working with different generations enriches life in both directions.

Entrepreneur award 2017

Winning the Rotterdam Entrepreneurship Award in 2017 was a crowning achievement for the entire Tuinderij Vers team. Here is a quote from the jury report:

“Tuinderij Vers is a family business that excels in authentic entrepreneurship. It overcomes great challenges and turns threats into opportunities.”

Supply the locals

Einar Hanasand took over the family farm in 1978. His mum sold their own produce at the local market in Stavanger.

Since 2012

In 2012, Einar had the idea of utilising irregular size vegetables for processing and sell these processed products in the Norwegian market. The first investment in a production line for washing and processing vegetables was done, and KLAR AS was born.

Surrounded by the seas

KLAR is located in Randaberg, a unique location surrounded by the sea on three sides. Vegetable producers here have the longest season in Norway, which stretches from April to December.

5th generation farmers

Founder Per Nordmark is the 5th generation of farmers in the farm surounding Vidinge. The connection between the farm and Vidinge is a great part of Vidinge’s succes.

Encouraging healthier habits

Mans Nordmark introduced the ever-successful meal aliments, a great step in his personal ambition to get consumers to eat more vegetables.

Next generation on the move

Bjorn Nordmark is the operational head of Vidinge. Together with his brother Mans, they have taken care of the harvest from the family farm and created more convenient vegetables.

Children of farming families

Jan Demarez and Ann Vantyghem, both children of farming families, founded Agrafresh together in 2001.

Forward thinking

To be ready for future business and expansion to the French market, Agrafresh started building a new factory in Athies (North of France) in 2015.  The first production started in June 2016.

Entrepreneurial attitude

In 2015, Agrafresh was awarded the ‘Family Business’ investment prize for the development of its French production site in Arras.

Gisela and Hermann Jung

Gisela Jung had the talent to bring people together at her kitchen table, where many deals were closed while enjoying her homemade food, which nobody could refuse.

Groundbreaking ethos

Dieter and Klaus Jung continued the entreprenuerial, pioneering spirit of Jung and where, for example the first growers of zuchini and sugarmais. Their philosphy is: “In 20 years’ time, you will regret the things you didn’t do more than the things you did.”

Generational wisdom exchange

in 2022, Gartenfrisch Jung joined Kramer Food Family. With the next generation at the helm of the company, they combine the intergenerational knowledge with their own vision of the future.