Ready to Eat
Asian Noodle Salad
We take nutritious ingredients…
and make them delicious
Every level of convenience
Ready to (H)Eat
Ready to Use
Ready to Cook
Through our three-tiered approach to readiness, we serve globally inspired flavours while saving you precious time in the kitchen. With our products, you can simplify the preparation of your vegetable-centric dinners, elevate your culinary skills, and ensure each dish is as delicious as it is nutritious.
Ready to Cook
Meal kit Gado Gado
Ready to Use
Caesar Salad Kit
Ready to Cook
Oven Vegetables
Ready to Use
Lamb’s Lettuce
Ready to Eat
Pappardelle Salmon
Bring the world’s flavours to your plate with easy, delicious dishes
Ready to Cook
Pre-cut Cauliflower
Ready to Eat
Fresh-cut Fruit Salad
Ready to Cook
Pumpkin Carrot Soup Kit
Ready to (h)eat
Fresh Mozzarella Pesto Pizza
Ready to Eat
Mango almond lunch salad
Always and everywhere
Eating healthy in the time available is a challenge for everyone, and we’re here to solve it. With just a touch of guidance, you can effortlessly enjoy cooking–and when time puts you in a squeeze, we’ll do the work for you. There is always a way to eat healthy, no matter how much time you have or whether you’re at home or on the move.
With just a touch of guidance, you can effortlessly enjoy cooking
Cook a healthy meal with your family
Eating healthy on the go
Healthy convenience food at home
Taste is the driver of change
The consumers’ needs are at the centre of our plate. We analyse and deep-dive into consumer lives to find out what they need. These insights help us create new healthy convenience food concepts and develop the market for our clients, who all perform above fair share in our categories.
We constantly research how we can improve our product ranges. Our quality department guarantees that we deliver only the best healthy prepared food. Our chefs develop new recipes to hit every tastebud on your tongue, giving the perfect mouthfeel and a delicious aftertaste.
With continuous innovation we’re the partner to develop the market
Focus on innovation creates growth
Innovation requires a helicopter view to see the trends and market opportunities. With many intelligent people with brilliant ideas, enthusiasm and a retail partner on the same level, innovation creates profit. We’re ambitious and always racing to outperform the market wherever we can. The more people eating our healthy food, the better for everyone.
Vidinge is the biggest Salad Meal brand in Sweden
Market leader in fast-growing fresh-cut meal kits in the Netherlands
