Become a mental market leader
Unlock the potential of healthy food by growing together
Building success together
Modern challenges demand a modern approach. From climate change and sustainability to health trends, we address these challenges through our five building blocks: Innovation, Affordability, Availability, Sustainability, and Agility.
But in our 135-year history, we’ve learned we can’t do it alone; success requires collaboration across the entire chain.
Success requires collaboration across the entire chain
Chain innovation
We collaborate with growers and retailers to stay at the forefront of innovation while ensuring availability and quality. By managing our entire chain, we achieve efficiency, meet unique consumer needs, reduce waste, and collaboratively contribute to a better, healthier world.
The win4all model
We call our committed partnerships the win4all model. Together, we build the future of food, ensuring healthy, sustainable options are always within reach. With the win4all model, we and our partners are united on a shared path to growth powered by collaboration.
If everybody wins, we win together
Our sustainable food supply chain model is built to last. As part of a total chain, each partner benefits from shared success, creating a lasting impact for years to come.
Grower wins
- more predictability
- better quality
- less waste
Producer wins
- more stability
- higher efficiency
- better value chain
Retailer wins
- lower prices
- market growth
- increased market share
Consumer wins
- better quality
- lower prices
- more innovation
Value Chain Optimization, German retailer
By taking a holistic approach from farm to fork, we unlock more optimisations faster. By analysing the whole chain, a dedicated project group focusing on better specifications, better forecasting and more waste reduction can improve cost prices and margins by over 20%, winning through transparent, effective teamwork.
Doubling fair share, Netherlands
With continuous innovation and a unified vision, our categories perform above fair share. Feed the change that lets you grow above fair share, and join as a partners to become mental market leader.
